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OSP:Marcus Rashford

Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1.  List 3 reasons it is in the brand's interest to associate with him. He is famous. He has a positive image. Has a strong connection with young people 2.  Explain HOW social media is used to make the association. Brands use tiktok instagram and X to share posts and videos featuring rashford reaching his large audience and increasing brand awareness  3.  Identify ONE risk to the brand if it goes wrong. if rashford is involved in controversy then it might affect the brand  4.  Decide: would you advise the brand to go ahead? Justify. yes i would advice the brand to go ahead his fame and positive reputation would very much help the brand  5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link? nike b...

Summer Project Tasks

  Task 1: Cristiano Ronaldo Mise-en-scène & Visual Style Screenshot 1 – Ronaldo playing football Costume: Football kit shows he is a professional player. Lighting: Bright lighting makes the image exciting. Actor placement: Ronaldo is usually in the centre, so he is the main focus. Make-up: Natural to keep it realistic. Props: Football and equipment show his connection to football. Setting: A football stadium makes it clear he is a footballer. Connotation: Success, power and confidence. Costume: Smart clothes make him look successful. Lighting: Bright, clean lighting makes the image look professional. Actor placement: Ronaldo is the main focus. Props: CR7 products help advertise his brand. Setting: Modern settings make the brand look expensive. Connotation: Wealth, success and style. Costume: Different football kits show his different teams. Lighting: Bright lighting makes the photos stand out. Actor placement: Ronaldo is usually the main focus. Props: Trophi...

BBC Radio 1 CSP

1) What radio stations were offered by the BBC before 1967? Before 1967, the BBC offered three main domestic radio stations—the Home Service, the Light Programme, and the Third Programme—alongside the global World Service 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? On 30 September 1967, the BBC restructured its networks into four numbered stations, launching the brand-new pop music station Radio 1 while rebranding its existing services into Radios 2, 3, and 4.   3) What was pirate radio and why was it popular? Pirate radio stations were unlicensed, commercial broadcasters that operated from ships in international waters during the 1960s, gaining massive popularity by playing non-stop pop and rock music that the conservative BBC refused to air.   4) Why did pirate radio stop broadcasting in 1967? 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 6) What was 'needle time' and why ...

TV Industry Contexts: Blog Task

1) What is the BBC's mission statement? The BBCs mission statement is Inform, Educate, Entertain which has been followed since 1927. 2) How is the BBC funded? The BBC is funded by the license fee every household has to pay which is £180 once a year. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). To provide information Support learning of people all ages Produce creative input  To have diverse content To reflect the UK its culture and values to the world 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. Ofcom is the regulator for TV and Radio 5) How is TV and Radio regulated by Ofcom?  Ofcom ensures that all rules are followed and there is no inappropriate content is being broadcasted   6)  How do Doctor Who and His Dark Materials help the BBC to meet the BBC's remit to inform, educate and entertain? Answer this question in at...

Doctor Who- Liar

Language and Contexts 1) How can we apply narrative theories to this episode of   Doctor Who ?  Todorov's Equilibrium: beginning of Doctor Who there was equilibrium because no one knew about the Doctor and Susan living in the Tardis. When the teachers discover that the Doctor and Susan live in the Tardis there is disequilibrium.         Propp's character theory:   The Doctor is almost always the protagonist. They identify the disturbance (alien threat) and take actions to restore balance often exploring new places to find the solution.  Barthes's enigma and action codes: In the 1963 pilot, enigma codes are established through the mystery of Susan’s advanced knowledge and the Doctor’s identity, while action codes like the teachers entering the junkyard drive the plot toward the discovery of the TARDIS. Levi-Strauss's binary opposition:  In the pilot episode, binary oppositions are used to create tension by contrasting the teache...

Arctic Monkeys I Bet You Look Good On The Dance Floor

  1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. demographics- Working class white people psychographics- The Struggler  2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? The audience of I Bet You Look Good On The Dance Floor are particularly young indie rock fans. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? The background looks really old fashioned   4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? 5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

Introduction to Music Video and BLACKPINK HYLT: Blog task

  1) What are the key conventions of music video? mixing dark edgy concepts with bright luxurious or romantic elements  2) What is intertextuality? mosaic of quotations" that references, influences, or reacts to other texts. It describes the complex network of relationships between different works of literature, art, or media 3) When did music videos first become a major part of the music industry? Music videos officially became a major, mainstream part of the music industry in  the  early 1980s , following the launch of  MTV (Music Television)  on 1 August 1981.  4) What launched in 1981 and why  were music videos an important part of  the  music industry in the 1980s and 1990s? Visual Branding : They allowed artists to create a distinct "image" or persona beyond just their voice. Stars like  Michael Jackson ,  Madonna , and  Prince  used high-concept visuals to become global fashion and cultural icons. 5) How are mu...