Reception theory:

 1) What is the preferred reading of a media text?


When the audience accepts the intended meaning of media text as the producer designed it aligning with dominant ideologies. 


2) What is the oppositional reading of a media text?

Its an audience interpretation of a media text that completely rejects the intended dominant message of the producer

 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

By framing them as an out of control predatory threat to a broken society.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

oppositional reading goes against the meaning the producers are trying to create  

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

The audience fully accepts the encoded message that McDonald’s is a source of "happiness," "quality," and "convenience". They view the high-quality visual of a "big beefy" burger as a legitimate promise of satisfaction and freshness. This reader identifies with the emotional narrative, such as a father and daughter bonding over a meal, and accepts the brand as a wholesome part of modern life.

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