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Showing posts from March, 2026

Introduction to Music Video and BLACKPINK HYLT: Blog task

  1) What are the key conventions of music video? mixing dark edgy concepts with bright luxurious or romantic elements  2) What is intertextuality? mosaic of quotations" that references, influences, or reacts to other texts. It describes the complex network of relationships between different works of literature, art, or media 3) When did music videos first become a major part of the music industry? Music videos officially became a major, mainstream part of the music industry in  the  early 1980s , following the launch of  MTV (Music Television)  on 1 August 1981.  4) What launched in 1981 and why  were music videos an important part of  the  music industry in the 1980s and 1990s? Visual Branding : They allowed artists to create a distinct "image" or persona beyond just their voice. Stars like  Michael Jackson ,  Madonna , and  Prince  used high-concept visuals to become global fashion and cultural icons. 5) How are mu...

Tatler: Case Study Blog Task

  1) Look at the  Tatler Media Pack . Go to page 2: How does the editor introduce the magazine? The editor introduces the magazine by explaining the magazine is targeted for the upper class and they love fashion.  2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? The print edition of Tatler serves an audience with an average age of 42, comprising 84% females, 80% ABC1 social grade, and an average household income (HHI) of £172,000, with 47% residing in London and the South East. These demographics suggest a highly affluent, London-centric, and niche audience that aligns with the "Aspirer" or "Succeeder" psychographic profile, focusing on luxury, status, and exclusive society 3) Look at...