Tatler: Case Study Blog Task

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor introduces the magazine by explaining the magazine is targeted for the upper class and they love fashion. 


2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

The print edition of Tatler serves an audience with an average age of 42, comprising 84% females, 80% ABC1 social grade, and an average household income (HHI) of £172,000, with 47% residing in London and the South East. These demographics suggest a highly affluent, London-centric, and niche audience that aligns with the "Aspirer" or "Succeeder" psychographic profile, focusing on luxury, status, and exclusive society


3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

All Tatler readers own designer items including; shoes accessories, clothes and more.  


4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

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