OSP:Marcus Rashford
Industry: Imagine a brand (e.g. Burberry or Aldi) is deciding whether to pay Marcus Rashford to promote its products. Build the case. 1. List 3 reasons it is in the brand's interest to associate with him. He is famous. He has a positive image. Has a strong connection with young people 2. Explain HOW social media is used to make the association. Brands use tiktok instagram and X to share posts and videos featuring rashford reaching his large audience and increasing brand awareness 3. Identify ONE risk to the brand if it goes wrong. if rashford is involved in controversy then it might affect the brand 4. Decide: would you advise the brand to go ahead? Justify. yes i would advice the brand to go ahead his fame and positive reputation would very much help the brand 5. Investigate ONE brand linked with Rashford (Burberry, Aldi, Nike or Tesco). Why does that brand benefit from associating with him, and how is social media used to make the link? nike b...