Introduction to Music Video and BLACKPINK HYLT: Blog task

 1) What are the key conventions of music video?

mixing dark edgy concepts with bright luxurious or romantic elements 

2) What is intertextuality?
mosaic of quotations" that references, influences, or reacts to other texts. It describes the complex network of relationships between different works of literature, art, or media

3) When did music videos first become a major part of the music industry?

Music videos officially became a major, mainstream part of the music industry in the early 1980s, following the launch of MTV (Music Television) on 1 August 1981. 


4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

  • Visual Branding: They allowed artists to create a distinct "image" or persona beyond just their voice. Stars like Michael Jackson, Madonna, and Prince used high-concept visuals to become global fashion and cultural icons.

5) How are music videos distributed and watched in the digital age?

In the digital age, music video distribution and consumption have shifted from a linear television model (like MTV) to an on-demand, platform-integrated ecosystem. This evolution has democratised access, allowing both major stars and independent artists to reach global audiences through a variety of digital channels.



1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Black pink fans are officially known as BLINKS a portmanteau of the words black and ink. The name was officially revealed on January 17 2017 and signifies that fans start with Black pink end with Black pink.

2) What audience pleasures are offered by the music video for How You Like That?

The music video for Black Pinks How you like that offers a range of audience pleasures designed to engage both dedicated fans and general viewers through high-budget production empowering themes and interactive elements.


3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Fans love the Hanbok finale for its cultural pride Jisoo's blindfold scene for its deep symbalsim and the visual call backs to previous eras 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?


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