Industries: Ownership and control

1) What is a conglomerate in the media industries?
A large corporation that owns numerous companies such as television, radio, publishing, movies, and the internet.
2) What is a subsidiary?
A company that is owned and controlled by another company.
3) What are the benefits for media companies of vertical integration?
increasing control over production and distribution, leading to cost savings, higher profits, and improved quality.
4) What are the benefits for media companies of horizontal integration?
Horizontal integration provides media companies with benefits such as increased market share, reduced competition, and greater market power
5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.
The Walt Disney Company, Paramount Global, and Marvel Studios
6) What is convergence and what device has changed the relationship between audiences and producers?
Media convergence is the process where different forms of media, previously separate (like newspapers, TV, and radio), merge into a single platform or device, largely as a consequence of digitization and the popularization of the internet.

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