1) Which part of Media are you looking forward to the most? the movies 2) What knowledge and skills do you hope to learn in Media? learn how to use photoshop 3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.) phone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why? 11 normal amount 6) What was the last TV programme or film you watched? vampire diaries 7) What device or subscription do you use to listen to music? spotify 8) Do you play videogames? If so, what do you play games on and what is your favourite game? yes i play roblox 9) Are you on social media? If so, what social media do you have and why do you like it? tiktok , snapchat 10) Finally, do you think the media is a positive or negative thing for young people? Why? no it is positive.
1) What information do media companies use to create a demographic profile of their audience? Age Gender Race Social class Area 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics is not an effective way of categorising because people that look the same or are the same age will have different interests and hobbies. 3) What are the seven different Psychographic groups? The Aspirer The Mainstream The Struggler The Resigned The Succeeder The Explorer Reformer. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is motivated by impressing others n driven by other peoples perception. The succeeder is responsible in society and seek out the best. The mainstream seeks for value of money and respond to big established brands. The resigned are predominantly older people and stick to things familiar to them. The struggler is people who live for today and are heavy ...
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