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Reception theory:

  1) What is the preferred reading of a media text? When the audience accepts the intended meaning of media text as the producer designed it aligning with dominant ideologies.  2) What is the oppositional reading of a media text? Its an audience interpretation of a media text that completely rejects the intended dominant message of the producer   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? By framing them as an out of control predatory threat to a broken society. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? oppositional reading goes against the meaning the producers are trying to create   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The audience fully accepts the encoded message  that McDonald’s is a source of "happiness," "quality," and "convenience". They view the high-...
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Gender representations in advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post . 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  They are supposed to be housewives, please and follow there husband, and the husband can abuse his wife. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. They are being sexualised, wearing very revealing clothes as well. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  It changed from women being housewives and used to do...
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Marketing-Marvel Cinematic Universe

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films were made at the time of this article . 2) How much money have the MCU films made in total according to this article? they made $19.9 billion dollars 3) Why did Marvel create the Avengers films? Marvel created the Avengers  films as a strategic decision to leverage the film rights for characters they still owned, uniting them in a shared cinematic universe. 4) Who owns the rights to Spiderman and why is the character now appearing in  marvel films? Sony pictures, Disney and Marvel had a collaboration deal in 2015.  5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel studios. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has also announced plans for several new Marvel TV series , including one based on Thor's adopted brother Loki, on their new streamin...
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Industries: Ownership and control

1) What is a conglomerate in the media industries? A large corporation that owns numerous companies such as television, radio, publishing, movies, and the internet. 2) What is a subsidiary? A company that is owned and controlled by another company. 3) What are the benefits for media companies of vertical integration? increasing control over production and distribution, leading to cost savings, higher profits, and improved quality. 4) What are the benefits for media companies of horizontal integration? Horizontal integration provides media companies with benefits such as increased market share, reduced competition, and greater market power 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. The Walt Disney Company, Paramount Global, and Marvel Studios 6) What is convergence and what device has changed the relationship between audiences and producers? Media convergence is the process...
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Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience?  Age Gender Race Social class Area 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics is not an effective way of categorising because people that look the same or are the same age will have different interests and hobbies. 3) What are the seven different Psychographic groups?  The Aspirer The Mainstream The Struggler The Resigned The Succeeder The Explorer Reformer. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is motivated by impressing others n driven by other peoples perception. The succeeder is responsible in society and seek out the best. The mainstream seeks for value of money and respond to big established brands. The resigned are predominantly older people and stick to things familiar to them. The struggler is people who live for today and are heavy ...
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Demographics reasearch

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Age: The Avengers Endgame movie is mostly aimed at pre teens and young adults. Gender: The movie is for both male and females  Education: Most likely people still in education. Social Class: Working class- Middle class Race: All races
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introduction to media:blog index

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) demographics   10) Demographics and psychographics 
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