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Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience?  Age Gender Race Social class Area 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics is not an effective way of categorising because people that look the same or are the same age will have different interests and hobbies. 3) What are the seven different Psychographic groups?  The Aspirer The Mainstream The Struggler The Resigned The Succeeder The Explorer Reformer. 4) Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer is motivated by impressing others n driven by other peoples perception. The succeeder is responsible in society and seek out the best. The mainstream seeks for value of money and respond to big established brands. The resigned are predominantly older people and stick to things familiar to them. The struggler is people who live for today and are heavy ...
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Demographics reasearch

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Age: The Avengers Endgame movie is mostly aimed at pre teens and young adults. Gender: The movie is for both male and females  Education: Most likely people still in education. Social Class: Working class- Middle class Race: All races
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introduction to media:blog index

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) demographics   10) Demographics and psychographics 
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Blog feedback and learner response

  WWW:    Well  done Kinaan for settling into the class so positively. You have made a  really strong  start and are clearly trying your hardest to complete all tasks. Your attitude to learning is excellent, and you are showing real determination to catch up and produce your best work.     Next Steps:    Complete the following outstanding tasks: Poster Analysis, Denotation and Connotation, Mise- en -Scene.    the  denotation  (what you  literally see )   the  connotation  (what it suggests or implies to the audience).   Ensure the latest work on Camera is completed as I know you have started it.    Use media  mcguffin  to help you complete this.   
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Blog task 7: Camera movement and Editing

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  Tilt:✌ This type of camera movement is called " tilt ". The director chose this angle because they want to show his real reaction to what he is witnessing. This will shoe the audience that something interesting will happen. Zoom:👌 This camera movement is called "zoom".The director chose this shot so you can see both the peoples emotions. in this scene there is the camera movement called "zoom" this is usually used when something is high up for example a superhero flying down or in this case someone climbing up very high .
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camera angles

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in the scene, the camera angle is called a birds eye shot, this is because in the scene the camera is below him which shows him looking up. You can see he is looking at something bright in the sky , this could be the arrival of the doctor. The reaction in his face can he is shocked by why what he can see.
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First Blog Task:

1)  Which part of Media are you looking forward to the most? the movies 2) What knowledge and skills do you hope to learn in Media? learn how to use photoshop 3) What grade are you realistically hoping to achieve in Media? 9 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  phone 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  11 normal amount 6) What was the last TV programme or film you watched? vampire diaries 7) What device or subscription do you use to listen to music? spotify 8) Do you play videogames? If so, what do you play games on and what is your favourite game? yes i play roblox 9) Are you on social media? If so, what social media do you have and why do you like it?  tiktok , snapchat 10) Finally, do you think the media is a positive or negative thing for young people? Why? no it is positive.
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