kinaan media

  1) What is the preferred reading of a media text? When the audience accepts the intended meaning of media text as the producer designed it aligning with dominant ideologies.  2) What is the oppositional reading of a media text? Its an audience interpretation of a media text that completely rejects the intended dominant message of the producer   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? By framing them as an out of control predatory threat to a broken society. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? oppositional reading goes against the meaning the producers are trying to create   5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. The audience fully accepts the encoded message  that McDonald’s is a source of "happiness," "quality," and "convenience". They view the high-...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish.   2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post . 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  They are supposed to be housewives, please and follow there husband, and the husband can abuse his wife. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. They are being sexualised, wearing very revealing clothes as well. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  It changed from women being housewives and used to do...