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Showing posts from December, 2025

Marketing-Marvel Cinematic Universe

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 films were made at the time of this article . 2) How much money have the MCU films made in total according to this article? they made $19.9 billion dollars 3) Why did Marvel create the Avengers films? Marvel created the Avengers  films as a strategic decision to leverage the film rights for characters they still owned, uniting them in a shared cinematic universe. 4) Who owns the rights to Spiderman and why is the character now appearing in  marvel films? Sony pictures, Disney and Marvel had a collaboration deal in 2015.  5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel studios. 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? Disney has also announced plans for several new Marvel TV series , including one based on Thor's adopted brother Loki, on their new streamin...

Industries: Ownership and control

1) What is a conglomerate in the media industries? A large corporation that owns numerous companies such as television, radio, publishing, movies, and the internet. 2) What is a subsidiary? A company that is owned and controlled by another company. 3) What are the benefits for media companies of vertical integration? increasing control over production and distribution, leading to cost savings, higher profits, and improved quality. 4) What are the benefits for media companies of horizontal integration? Horizontal integration provides media companies with benefits such as increased market share, reduced competition, and greater market power 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. The Walt Disney Company, Paramount Global, and Marvel Studios 6) What is convergence and what device has changed the relationship between audiences and producers? Media convergence is the process...